DARK

MoDe

THE email

marketing

AGENCY

There is no reason to pretend there are any viable options for high-load b2c startups with dysfunctional emails other than going into DARKMODE. But if you don’t know it yet, we’ll take the time to explain what makes us the only option that makes sense. 

First of all,

let us

ask you

something.

How’s that

big fat

marketing spend

doing without proper

onboarding emails?

Are investors

asking questions yet?

How about LTV?

Desperately

trying to find a way

to report churn

that won’t make them

stop investing

tomorrow?

Meanwhile, this is what your competitors are already doing and getting from their strong email marketing set-ups:

Sales boost

Drive instant sales highlighting new products, tailor custom cross- and upsell campaigns to encourage customers to spend more

Lower CAC

Improve your conversation rates, launch abandoned cart campaigns, nurture and recover leads brought to you by paid acquisition campaigns

Win-back campaigns

Catch your customers on their way out and don’t let them go. Re-engage inactive users onto your product, connect with your customers and encourage them to return

Reduced costs

Reduce dependency on external and paid traffic sources through an owned channel you can control, optimize, and scale without ever-inflating budgets

churn reduction

Improve user experience through triggered emails, provide additional value with marketing and educational campaigns that will make customers want to stay with you for years

Feedback solicitation

Build feedback loops that will help you gather user opinions quickly, and reduce time-to-market adjustments. Get a fast-track to customer insights through surveys and interviews

what we

do in the

shadows

Vet applications based on perceived ability to deliver radical results

intro call with founder/s who have the most relevant expertise

sourcing niche specialists upon request, signing nda

onboarding/ team interviews/ audit

definition of done confirmed by you

the kick-off

Delivery/feedback

People in darkmode

DISCLAIMER: our agency is currently operating in a ghost kitchen mode to protect the identities of our founders and commercial secrets of our clients. You will meet the founders and your assigned team after you pass our vetting. To do that — please, register through one of the forms on our website.

THE FOUNDING TEAM

DARKMODE’s founding team is a group of people your competitors’ go to when they need to fix their fuck-ups.

Our street cred makes email marketers, who refuse to work with your team, want to work with ours.

We’re people your developers consult when they run into technical problems with emails.

And we’re probably who you think we are.
Or maybe not, who knows?

¯\_(ツ)_/¯

CEO

CTO

CMO

    • custom ESP & API development

    • ESP setup/integration/migration

    • domain authentication and warm-up

    • full-stack email marketing campaigns

    • data-driven email marketing optimization

    • risk management for grey-hat businesses

    • advanced email analytics and dashboards

    • access to industry-specific benchmark insights

    • highload b2c & b2b multichannel CRM marketing

    • deliverability fixes/spam avoidance/anomaly detection

    • sourcing/vetting/onboarding+mentorting email marketing A-players

    • telecom

    • iGaming

    • eSignature

    • eCommerce

    • digital media

    • online dating

    • marketplaces

    • crypto & trading

    • fitness & wellness

    • b2b/professional services

  • For every new client we assign a dedicated associate who will work exclusively on your project and no one else's for as long as you are going to stay with us.

    Our team includes:

    • backend engineers

    • designers and front-end developers

    • retention managers with product mindset

    • junior/middle/senior email- and CRM-marketers

    • data analysts and data scientists for complex tasks


    We'll speak your team's language, whatever it is.

We’ll take you.

GREY AREAS?

Thanks to our founders’ hands-on experience with a variety of money-making online businesses, we know ways to bypass the restrictions  enforced on you by unfriendly algorithms.

ATTENTION!

for best results, you need to stop working with people who don’t know what the fuck they’re doing

ATTENTION! for best results, you need to stop working with people who don’t know what the fuck they’re doing

Prices & packages

Following information is provided for your general understanding.
We reserve the right to evaluate and provide final quotes based on complexity and scope of the project.

Audit light

  • $4000

  • 2 weeks

    • technical audit (reputation, IP, ESP integration, authentication - postmaster only)

    • audit of all email metrics, identifying reasons for drop-off (technical, content, setup issues)

    • audit of your primary templates (up to 50)

    • transactional templates and setup check; prioritization based on email revenue share

    • risk-management: identification of potential risks, mitigation

    • basic industry benchmark research to understand potential for growth and the timelines for achieving it (engagement metrics, business metrics)

audit hard

  • $6000

  • 4 weeks

    • technical audit (reputation, IP, ESP integration, all domains)

    • instructions on how to eliminate existing problems and avoid them in the future. Tasks for developers with clear definitions of done

    • audit of all engagement metrics, drop-off analysis, anomalies, and growth points

    • benchmarking of direct competitors (we identify key metrics competitors focus on and advise on growth strategies)

    • action items to improve metrics, enhance strategies, and identify gaps in campaigns

    • audit of main templates (up to 50), content fixes, spam filter avoidance, code checking, etc.

    • workshop with our CTO for Q&A (up to 2 hours)

Post-audit hard support

  • $250/hour

  • 4 hour minimum

    • Consultation sessions after audit completion, including 4 hours of work from our technical specialist.

full setup light

  • $7000

  • 4 weeks

    • complete ESP setup

    • direct communication between our CRM team, CTO, ESP, and your dev team

    • template prep: transactional, abandoned cart, resurrection

    • domain warm-up, automatic reputation tracking setup, and template launch

    • analytics support, briefing for email efficiency reporting

    • setup and prep for campaigns, subdomains, and template checks

    • clear strategy development for all campaigns

    • workshops for CRM and marketing teams (up to 2 hours each)

    • workshops for developers (up to 2 hours)

    • full documentation provided in Confluence.

full setup hard

  • $10000

  • 6 weeks

  • Includes everything in the "Full Setup Light" package, with additional integration of mobile push or SMS services

Post-setup support

  • $2500/month

  • 4 weeks

    • continuous monitoring and optimisation of email metrics

    • weekly email reports on the status

    • quick resolution of technical issues with our CRM and CTO teams

    • regular updates on transactional, abandoned cart, and resurrection templates.

    • A/B testing (up to 4 tests per month)

Team training

  • $3000

  • 4 weeks

    • industry- and process-specific onboarding, checklists

    • product onboarding and cross-team collaboration training

    • dashboard/reporting training for analysts

    • training on collaboration with developers, and technical briefing.

    • mentorship sessions (2 hours/week)

    • tasks validation and feedback — no campaigns go out without our CRM lead's approval

Emergency deliverability
fix

  • $3000

  • 1 week

    • quick analysis of the deliverability issue

    • immediate technical audit

    • technical fixes